Blend CIC are a food charity who provide catering, wellbeing and employability services to the Sheffield Community.
Blend needed a brand for their new cafes that both reflected their existing charity identity AND this new commercial arm of the business. They wanted to appeal to 25-35 year old, community conscious and food obsessed locals. I worked with the Blend trustee board, volunteers, service users and potential customers to create a brand strategy and identity that reflected all aspects of Blend.
Blend's new brand has been instrumental in raising their profile and diversifying their image as a charity as well as a trendy eatery. Since rebranding two months ago, Blend have raised over £4000 for their community activities through the cafe, hosting three sold out food events and securing large catering clients such as Sheffield Hallam University and South Yorkshire Housing Association.
"Laura has designed our new brand and been great to work with. I'd have no hesitation in recommending her for anyone looking for good quality design work." Chris Hanson, Blend CIC Manager