Our Process

Our job at Nifty is to make sure your ideas are VISIBLE

so you don’t VANISH.

Here’s our results-driven process to ensure your audiences listen:

Nifty story matrix - rocket labelled with 'why' for boosters, 'who' for crew in cockpit, 'what' for wings and 'call to action' for nose cone.

01.

DISCOVER

We start all our projects with a discovery session. We’ll walk you through our Nifty Story Matrix to discover:

WHY the world should care about your research
WHO we are trying to influence
WHAT your story is
YOUR CALL TO ACTION to measure success

For more on how discovery sessions work, find out more.

ng team huddled around desk with computer drinking tea

02.

DETERMINE

We do all the heavy lifting for you. The Nifty copywriters will take the discovery session notes, and any research or project summaries and create the copy for your:

Infographic
Animation script
Summary report
Website
OR anything else we are working together on!

You get to approve content before we design anything.

03.

DESIGN

Now it’s time for the fun bit!

Once you have approved content, the Nifty Foxes will get to work designing your outputs.

You are involved every step of the way, seeing sketches and mock ups as well as having two rounds of revision built in at every design stage.

We are committed to co-producing a visual story that you and your team have owned and are proud to share.

Box exploded open with animations, social media images, emails and cool reports exploding out of it!

04.

DELIVER

We’ll work with you to disseminate your message so it's seen by the right people, at the right time to generate the right impact.

We package up all our stories into multiple file types so they live online and offline.

We can help with communications plans, social media marketing and event design too, to make sure your story is heard.

We’ll track how it is received using analytics and qualitative methods, reporting back to you after three months as to what has and hasn’t worked.

We are committed to accessibility - all of our animations come captioned as standard, and illustrated infographics are provided as plain text and alt text described versions for screenreaders.