The Instagram Community! I launched a poll with my followers to find out what content they wanted from me, & there was an overwhelming response (over 10% of my followers) who opted for sketch notes explaining how visual storytelling works.
Followers wanted to understand the psychology behind visual storytelling, how it relates to brands & how it could be applied to their business. I produced a week long series of sketch notes, explainer videos & posts giving an insight into the creative process, providing value for my followers & demonstrating my skills
The social media community loved it! I received an increase in work enquiries & engagement on Twitter, LinkedIn & Instagram.