The Hero

The Business Boost initiative is part of the Industrial Strategy from U.K Government to increase collaboration between researchers and the business sector to drive social change. Groups of U.K Universities partner together to train students and doctoral researchers on how to make their work applicable to businesses, and broker relationships between them and external organisations to add value.


Both the White Rose group of universities (York, Leeds and Sheffield) and the southern Business Boost Partnership (Sussex, Essex and University of East Anglia) wanted to showcase their successes as the project ends, and capture the experiences of students and business people involved in the programme at end of year celebration events.


Nifty Fox Creative provided digital live scribing at the north and south celebration events held over multiple days, and worked with the national team to produce a ‘pirate’s map’ documenting the successes and learnings over the course of the project.

The Outcome

Live scribing of the events sparked new research projects and business relationships to carry on the legacy of the project as participants could see new connections between business problems and research interests. The project map was so successful that it was rolled out across other Business Boost partnerships nationally, to explain the role of the scheme in operationalising the Industrial Strategy. Plus I legitimately got to draw a cheeky shark for the first time ever too ;)!

‘Fantastic and so much fun! Laura is just brilliant, she's funny and creative and so inspirational in the way she brings your project to life. The work that Laura created really highlighted what we had achieved but in such an innovative way. I am excited to share the work she produced and use it for future meetings where I can explain our project in a more interesting way. If you're looking for someone to add something different to your project then look no further, you've found your woman! She also does a great Beyonce pose!’

Josie Hanby, Business Boost Project Lead at University of York

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