New research from Warwick and Edinburgh explored whether a data trust - or a group of impartial people responsible for safeguarding our data interests - would be a good new model for working with research participant data. The team were struggling to articulate this complex concept in a way that made sense to lay audiences - this is where Nifty came in.

The research team had just finished a seminal piece of research reframing the definition of ‘walking’. Walking is not just a physical thing - it is also a social, emotional and economic experience. This definition has the potential to revolutionise the way clinicians measure mobility in patients with long term conditions.

Nifty Fox worked with the University of Nottingham and UK Sports Institute team to create a brand, website and in-person exhibition that took into account multiple stakeholder audiences. Each product had to balance the accuracy and gravity of research findings, with the need for sports practitioners and policy makers to have concrete actions to make change.

The NIHR team for Yorkshire and Humber wanted an easy way to break down what PPI is, and how researchers could integrate it into their work. They reached out to Nifty for help.

Ankita had just finished her research on South Asian Women’s body image in a UK context. With such important findings, she couldn’t let this research languish in the pages of report that might not be read. She contacted Nifty to help her bring her research message to life through the power of animation.