The Hero
The University of Sheffield
The Challenge
The Information for Life team at the University of Sheffield did a deep dive into the pros and cons of data sharing within the NHS. They needed to summarise their research in a way that was engaging and accessible to share with patient audiences.
The Solution
Nifty Fox created an animation, infographics, and GIFs designed to be used at a patient public involvement event. The products were designed to really bring the research to life, to help real patients understand what happens to their data, and support them as they make informed decisions.