NATO
Helping turn a static strategy document into a tool now used across leadership and operations.
Info Fox | Interactive Strategy Communication
Project Snapshot
Challenge:
A comprehensive climate security strategy existed but wasn’t landing consistently across global military and support teams
Solution:
Facilitated co-design sessions with NATO leaders and developed an interactive visual strategy framework using our Critical Inking methodology
Results:
Strategy tool adopted across leadership and operations
“The entire team has been incredibly responsive and flexible, accommodating our very tight turnaround times. Beyond that, they understood our niche project so thoroughly that translating complex themes into digestible visuals was effortless. I would highly recommend them to any organization.”
Stephanie Ricci - CCASCOE
Problem
NATO’s CCASCOE had already done the hard intellectual work. They had a thorough climate security strategy covering four key pillars. But having a strategy and having it understood, remembered, and applied consistently across dozens of international teams is a different story!
The strategy lived in dense PDFs and long PowerPoint decks. Leadership could articulate it; but operational teams struggled to connect it to their daily work. Without a shared, accessible framework, strategic priorities risked being interpreted inconsistently or deprioritised entirely.
Solution
We facilitated three co-design sessions with NATO leaders, bringing together strategic and operational perspectives. The goal was to understand why th strategy wasn’t transferring from document to practice, and make it instantly recognisable and useable.
Using our Critical Inking methodology, we identified that the issue wasn’t complexity — it was structure. The four pillars were clear at a high level, but teams lacked a memorable framework that connected those pillars to their specific operational context. People understood climate security mattered. They just couldn’t quickly recall what they were meant to do about it.
Rather than summarising the existing documents, we developed a new visual framework built around the CCASCOE identity. We created three distinct visual approaches, tested them with the team for clarity and resonance, and landed on a direction that used a visual metaphor giving each pillar a distinctive, recognisable identity. This made the strategy something people could recall and reference in conversation, not just read in a document.
We knew the tool needed to work in a boardroom briefing, a training session, an onboarding pack, and a quick reference scenario. So we built both interactive and print-ready formats using the same visual language, ensuring consistency regardless of format or setting.
The tool was introduced at the Climate Security Annual Conference and shared across North American and global NATO teams. It’s now a key piece of their strategy communication internationally.
Results
Not only were the strategy visuals well received at the conference, our work has changed how NATO teams talk about and apply climate security. By giving the strategy a visual identity and a memorable structure, we helped CCASCOE move from understanding, to implementation.
- Adopted across NATO leadership and operational teams globally
- Used to align North American and international stakeholders around four strategic climate pillars
- Launched at the Climate Security Annual Conference
Why this matters for your work
If your organisation has invested in a strategy that teams acknowledge but don’t actively use, it’s usually because they don’t get it, or remember it. Making strategy visual – and so tangible and useable – closes that gap, whether your audience is ten people or ten thousand.
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